If Wendy Davis wanted to achieve the goal of becoming the first Democrat to win statewide office in 20 years, she needed to run an extremely well-funded and nearly flawless campaign. While the Wendy Davis campaign has received plenty of funding, its execution has been anything but flawless.
Since Wendy Davis’ announcement to run in October 2013, the campaign has had a number of missteps along the way. A few of these include Wendy Davis getting caught misrepresenting the truth about her past, claiming to be “pro-life”, claiming she supports a ban on abortions after 20 weeks of pregnancy, and the campaign being called “the worst at media relations that I’ve ever seen” by a Texas Observer journalist.
On top of all of these other campaign issues, now it seems that the Wendy Davis campaign is having logo problems. Her original campaign logo has been mocked for resembling a sinking ship:
Now, it appears that the Davis campaign has made an effort to create a new logo that is already being used in online advertisements and on her campaign website:
With all the financial and creative resources available to the Wendy Davis campaign, one could expect that the resulting new logo would be the most imaginative and inspiring logo that could possibly be created. Instead, they simply ripped off the logo used in TxDOT’s “Don’t Mess with Texas” anti-littering campaign:
The logo change is a good indicator that there are greater issues within the campaign. In the business world, when a company undergoes a strategic rebranding effort, including logo changes, it is usually in response to problems like stagnant or underperforming sales, or loss of market share. Struggling retail chain J.C. Penney, for example, has had three different logos in as many years. Having a recognizable and stable logo is a huge part of a successful organization—business or political campaign alike.
Campaign items bearing the sinking ship logo are still available, however, but are now listed as “Vintage” in the official Wendy Davis campaign store.
While the Wendy Davis campaign is already borrowing ideas from “Don’t Mess with Texas”, perhaps this is where they should put her old logo: